Learn More About Us

A Legacy of Work You Can Stand Behind

Rib Falls Repair started in 2005 in the shop on our family dairy farm. It wasn’t much at the time- just tools, grit, and a reputation for fixing what others couldn’t. But it was enough to get things moving. My family’s been building things from scratch for generations. My grandfather left the factory line in the 1950s to open his own upholstery shop. My dad took that entrepreneurial spirit and ran with it. Over the years, he launched businesses in beef and dairy farming, meat processing, flooring, and eventually organics and grazing. He raised four boys with three rules: Get to work. Learn how to learn. Pay attention to the details. We listened. We all went on to found our own varied businesses.

I was homeschooled from fifth grade on and never finished high school, but I never stopped learning. I figured out early that if you want something done right, you do it yourself and sweat the details. That mindset still drives everything we do at Rib Falls Repair. Today, we’re a full-service farm and construction equipment dealership carrying Versatile, Krone, Wacker Neuson, Vermeer, and more. We still fix what we sell and take pride in getting it done right the first time. But we also don’t believe you have to choose between rugged and refined. We run clean shops, sharp trucks, and tight operations because the details matter. We stay ahead on technology too. Diagnostics, laptops, CAN bus systems- these aren’t selling points here. They’re just tools of the trade.

We’re local. We’re independent. And we take our work and your uptime seriously. Thanks for checking us out. You’ll find we do things a little different around here.

- Roy Thorne
Founder / Gearhead-in-Chief

Rib Falls Repair Building





Our Commitment to You

From your first visit to long after your purchase, we’re here to make your experience exceptional. Our friendly and knowledgeable staff in sales, financing, service, and parts are ready to help you every step of the way.




Service Department

Service & Parts That Keep You Moving

We don’t just sell equipment—we’re here to help you maintain, repair, and customize it for long-term performance. Our Service Department is equipped with the tools and expertise to keep your machines running at their best.

Need a replacement part? Our Parts Department carries a wide selection of components for Versatile, Soil Max, Ag Leader®, and more. If we don’t have it in stock, we’ll find it for you—fast.



Get In Touch

We’re proud to serve customers from Wausau, Marshfield, Antigo, Stevens Point, Shawano, and beyond. Our mission is to build long-term relationships through exceptional customer service and reliable support. Contact us today!